Journal Entry: 01/26/10

Cluster Chart/Brainstorming in-class assignment.

Angel and I picked the topic of Marketing. Here is what we came up with:

Marketing (definition: the process of creating, distributing, promoting, pricing goods and services to facilitate satisfying exchanges and relationships with customers. )

-Small Communities

• can benefit from small population.
• inside knowledge of what type of marketing will be most effective

-Planning

• know the target market
• fimiliar with competitive environment

-Product

• relative to target market/region
• identify what could be successful in your given region

-Place

• is the product something that can be created within the community?
• potential job creation
• does it need to be imported?

- Pricing

• knowing the spending habits/income of your target market
• tax exemption

-Promotion

• can depend on word of mouth in a small community
• use local events to promote self and community
• good will (how you can contribute to your community)